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Design

4 claims3 moments2 on the cutting room floor
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Lenny's Written Position

PMs should trust the designer's expertise on user experience decisions, defer to them in their area of expertise, and protect uninterrupted maker time for creative work.

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Including designers early in the product development process saves time and money because they inform with user voice, catalyze with creative ideas, and gain context for better execution.

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A north star vision is essential for product teams to avoid building a disjointed Frankenstein product, and the investment can range from a single-screen whiteboard session to a months-long high-fidelity prototype.

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So-called 'design goals' like consistency, usability, and accessibility are actually business goals because they directly drive conversion, loyalty, and efficiency.

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Podcast Moments

Katie Dill00:00:00
“The use of the word beauty in books that have been digitized by Google has decreased, like pretty dramatically. And it's aligned with this idea of, 'Well, functionality is king.' As if people think about functionality and beauty as like two opposite things. No, they're not two opposite things. Beauty enhances functionality.”

Building beautiful products with Stripe’s Head of Design | Katie Dill (Stripe, Airbnb, Lyft) · Katie Dill

Katie Dill00:00:32
“Things that are more beautiful, increase trust. You see that we've put painstaking detail into this, and we care about the details of how something works, and that gives you assurance that we care about other details that you can't see too.”

Building beautiful products with Stripe’s Head of Design | Katie Dill (Stripe, Airbnb, Lyft) · Katie Dill

Katie Dill00:00:00
“The other piece of it that is not talked about in business as often is just the importance of how people feel. Things that are more beautiful, increase trust.”

Building beautiful products with Stripe’s Head of Design | Katie Dill (Stripe, Airbnb, Lyft) · Katie Dill

Cutting Room Floor

Guest insights on this topic that Lenny hasn't (yet) written about in his newsletters. Potential material for future posts.

Katie DillUnsynthesized
“The use of the word beauty in books that have been digitized by Google has decreased, like pretty dramatically. And it's aligned with this idea of, 'Well, functionality is king.' As if people think about functionality and beauty as like two opposite things. No, they're not two opposite things. Beauty enhances functionality.”

Building beautiful products with Stripe’s Head of Design | Katie Dill (Stripe, Airbnb, Lyft) · Katie Dill

Katie DillUnsynthesized
“The other piece of it that is not talked about in business as often is just the importance of how people feel. Things that are more beautiful, increase trust.”

Building beautiful products with Stripe’s Head of Design | Katie Dill (Stripe, Airbnb, Lyft) · Katie Dill