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Frameworks

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Lenny's Written Position

In business communication you should start with the answer first and then provide supporting arguments, the opposite of how you naturally arrive at conclusions.

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The SCR (Situation-Complication-Resolution) framework combined with the Minto Pyramid is an effective structure for any business proposal, email, strategy doc, or presentation.

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The five components of positioning must be evaluated in a specific order: competitive alternatives, then differentiated capabilities, then value, then target customers, then market category.

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Product planning follows the sequence Mission, Vision, Strategy, Goals, Roadmap, where your strategy is your plan to win that creates alignment, clarity, and focus.

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To evaluate a marketplace idea, first assess seven business fundamentals (PMF, market, timing, distribution, team, moat, business model) and then seven marketplace-specific factors (demand PMF, supply PMF, scalability with quality, frequency/AOV, platform stickiness, repeat need, fragmentation).

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Podcast Moments

Nancy Duarte00:00:00
“The ability to just have that contrast as a framework in your brain during a meeting, on a phone call, any moment of influence, like literally it works. It works in any format.”

Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · Nancy Duarte

Varun Parmar00:00:00
“I think that framework, it actually drives an insane amount of clarity in terms of what you're doing and what the impact is going to be.”

An inside look at how Miro builds product: Lessons on outmaneuvering competitors, team structure, product quality, and moving fast | Varun Parmar (CPO of Miro) · Varun Parmar

Adriel Frederick00:25:00
“When you are working on algorithmic heavy products, your job is figuring out what the algorithm should be responsible for, what people are responsible for, and the framework for making decisions.”

Humanizing product development | Adriel Frederick (Reddit, Lyft, Facebook) · Adriel Frederick

Teresa Torres00:05:00
“The opportunity solution tree is really simple. At the top you have your desired outcome. Below that you have the opportunities, which are unmet needs, pain points, and desires. And below that you have solutions. The key is that you always want to be comparing and contrasting multiple opportunities and multiple solutions.”

Teresa Torres on how to interview customers, automating continuous discovery, the opportunity solution tree framework, making the case for user research, common interviewing mistakes, and much more · Teresa Torres

Gibson Biddle00:05:00
“The DHM framework stands for Delight customers, in Hard to copy ways, that are Margin enhancing. Every product strategy hypothesis should answer these three questions. If you can do all three, you've got a real strategy. If you can only do one or two, you've got a tactic.”

Gibson Biddle on his DHM product strategy framework, GEM roadmap prioritization framework, 5 Netflix strategy mini case studies, building a personal board of directors, and much more · Gibson Biddle

Cutting Room Floor

Guest insights on this topic that Lenny hasn't (yet) written about in his newsletters. Potential material for future posts.

Nancy DuarteUnsynthesized
“The ability to just have that contrast as a framework in your brain during a meeting, on a phone call, any moment of influence, like literally it works. It works in any format.”

Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · Nancy Duarte

Varun ParmarUnsynthesized
“I think that framework, it actually drives an insane amount of clarity in terms of what you're doing and what the impact is going to be.”

An inside look at how Miro builds product: Lessons on outmaneuvering competitors, team structure, product quality, and moving fast | Varun Parmar (CPO of Miro) · Varun Parmar

Adriel FrederickUnsynthesized
“When you are working on algorithmic heavy products, your job is figuring out what the algorithm should be responsible for, what people are responsible for, and the framework for making decisions.”

Humanizing product development | Adriel Frederick (Reddit, Lyft, Facebook) · Adriel Frederick

Teresa TorresUnsynthesized
“The opportunity solution tree is really simple. At the top you have your desired outcome. Below that you have the opportunities, which are unmet needs, pain points, and desires. And below that you have solutions. The key is that you always want to be comparing and contrasting multiple opportunities and multiple solutions.”

Teresa Torres on how to interview customers, automating continuous discovery, the opportunity solution tree framework, making the case for user research, common interviewing mistakes, and much more · Teresa Torres