Word Of Mouth

2 claims5 moments2 on the cutting room floor

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Lenny's Written Position

Referral programs work best when strong word-of-mouth already exists; the added incentive simply adds fuel to an existing fire.

Curationobservation1 connection

1 support

Word-of-mouth was the most important early demand growth channel for over half of the biggest marketplace companies, with Uber seeing 50-60% WOM and Airbnb over 50% on the guest side.

Consensusobservation3 connections

3 supports

Podcast Moments

Nilan Peiris00:00:00

“Some people focus on conversion rate, like, 'I'm going to make this really, really slick.' And that's cool. You get a bit more growth. But to get to recommendation, you're going to blow your user socks off. You have to give them an experience they didn't know was previously possible.”

How to drive word of mouth | Nilan Peiris (CPO of Wise) · Nilan Peiris

Nilan Peiris00:00:00

“When you are in that place of doing something that no one has ever done before, that's when you get it.”

How to drive word of mouth | Nilan Peiris (CPO of Wise) · Nilan Peiris

Nilan Peiris00:00:00

“To get to recommendation, you're going to blow your user socks off. You have to give them an experience they didn't know was previously possible. And when you are in that place of doing something that no one has ever done before, that's when you get it.”

How to drive word of mouth | Nilan Peiris (CPO of Wise) · Nilan Peiris

Oji Udezue00:00:00

“Slack wasn't even viral, there was no synthetic virality. Slack couldn't even connect to organizations for the longest time. But what happens when you went to lunch? People are like, 'We got Slack and this is amazing.' This is the bedrock of virality. Build a great product that solves a sharp problem.”

Picking sharp problems, increasing virality, and unique product frameworks | Oji Udezue (Typeform, Twitter, Calendly, Atlassian) · Oji Udezue

Carilu Dietrich00:00:00

“In order to get hypergrowth, you have to have organic, inbound, and viral word of mouth. You can't pay enough to grow at those rates and have a viable company. The biggest thing is an amazing product that people love to use.”

How to achieve hypergrowth in your business and career | Carilu Dietrich (Atlassian, Miro, Segment, 1Password) · Carilu Dietrich

Cutting Room Floor

Guest insights on this topic that Lenny hasn't (yet) written about in his newsletters. Potential material for future posts.

Nilan PeirisUnsynthesized

“When you are in that place of doing something that no one has ever done before, that's when you get it.”

How to drive word of mouth | Nilan Peiris (CPO of Wise) · Nilan Peiris

Nilan PeirisUnsynthesized

“To get to recommendation, you're going to blow your user socks off. You have to give them an experience they didn't know was previously possible. And when you are in that place of doing something that no one has ever done before, that's when you get it.”

How to drive word of mouth | Nilan Peiris (CPO of Wise) · Nilan Peiris