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Growth Teams

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Lenny's Written Position

To introduce a growth team to a traditional sales-and-marketing org, bring in external growth experts, get CEO buy-in, and propose a six-month experiment with a small cross-functional team to demonstrate measurable impact.

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Podcast Moments

Christopher Miller00:00:00
“We approached the team who owned it and we were like, 'Are you all working on this?' They were like, 'Nah, we're working on a bunch of other stuff.' We were like, 'Can we take this?' They were like, 'Sure, if you want it.' And so, we took it and immediately blew it up.”

Relentless curiosity, radical accountability, and HubSpot’s winning growth formula | Christopher Miller (VP of Product, Growth and AI) · Christopher Miller

Christopher Miller00:00:00
“That attitude of saying that every problem is our problem and radical accountability and ownership mentality helped us find opportunities that maybe the business wasn't explicitly asking us to solve, but we were able to triangulate why it might be important for the business for us to solve it.”

Relentless curiosity, radical accountability, and HubSpot’s winning growth formula | Christopher Miller (VP of Product, Growth and AI) · Christopher Miller

Christopher Miller00:00:00
“When you do that, we look hungry, so let's keep feeding us, right?”

Relentless curiosity, radical accountability, and HubSpot’s winning growth formula | Christopher Miller (VP of Product, Growth and AI) · Christopher Miller

Melissa Tan00:00:00
“That's how we got our very innovative go-to-market motions because a lot of those people then moved into different functions at the company. They had all this context on who the user was.”

Building high-performing teams | Melissa Tan (Webflow, Dropbox, Canva) · Melissa Tan

Merci Grace00:25:00
“When you're hiring for a growth team, the most important thing is intellectual curiosity. You want people who are genuinely excited about understanding why users behave the way they do and are willing to run experiments to find out.”

Merci Grace (ex-Head of Growth at Slack) on PLG, interviewing, storytelling, building a diverse team, hiring salespeople, building a growth team, and much more · Merci Grace

Elena Verna00:00:26
“There is a huge misconception in the field that in order to get growth going, you need a growth team. To figure out your product market fit and how to distribute it, it's not something that you can outsource to somebody.”

Elena Verna on how B2B growth is changing, product-led growth, product-led sales, why you should go freemium not trial, what features to make free, and much more · Elena Verna 3.0

Cutting Room Floor

Guest insights on this topic that Lenny hasn't (yet) written about in his newsletters. Potential material for future posts.

Christopher MillerUnsynthesized
“We approached the team who owned it and we were like, 'Are you all working on this?' They were like, 'Nah, we're working on a bunch of other stuff.' We were like, 'Can we take this?' They were like, 'Sure, if you want it.' And so, we took it and immediately blew it up.”

Relentless curiosity, radical accountability, and HubSpot’s winning growth formula | Christopher Miller (VP of Product, Growth and AI) · Christopher Miller

Christopher MillerUnsynthesized
“That attitude of saying that every problem is our problem and radical accountability and ownership mentality helped us find opportunities that maybe the business wasn't explicitly asking us to solve, but we were able to triangulate why it might be important for the business for us to solve it.”

Relentless curiosity, radical accountability, and HubSpot’s winning growth formula | Christopher Miller (VP of Product, Growth and AI) · Christopher Miller

Christopher MillerUnsynthesized
“When you do that, we look hungry, so let's keep feeding us, right?”

Relentless curiosity, radical accountability, and HubSpot’s winning growth formula | Christopher Miller (VP of Product, Growth and AI) · Christopher Miller

Melissa TanUnsynthesized
“That's how we got our very innovative go-to-market motions because a lot of those people then moved into different functions at the company. They had all this context on who the user was.”

Building high-performing teams | Melissa Tan (Webflow, Dropbox, Canva) · Melissa Tan

Merci GraceUnsynthesized
“When you're hiring for a growth team, the most important thing is intellectual curiosity. You want people who are genuinely excited about understanding why users behave the way they do and are willing to run experiments to find out.”

Merci Grace (ex-Head of Growth at Slack) on PLG, interviewing, storytelling, building a diverse team, hiring salespeople, building a growth team, and much more · Merci Grace