User Experience

4 claims4 moments1 on the cutting room floor

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Lenny's Written Position

Removing many small annoyances from a product adds up to something meaningfully valuable, even when no single fix moves metrics significantly.

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Funnel optimization has three core levers: maintaining user focus, maintaining user motivation, and reducing user friction.

Curationframework1 connection

1 support

At Airbnb, opening listings in a new tab so users wouldn't lose their search results turned out to be one of the single biggest conversion wins.

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2 supports1 contradict

The six key strategies for building user trust are social proof, authority signals, guarantees, reputation systems, great UX, and consistent delivery on your promise.

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Podcast Moments

Karri Saarinen00:00:19

“Today it's almost a very basic thing now. Pretty much from the very beginning, you need pretty high level design for people to even pay attention or consider you seriously.”

Inside Linear: Building with taste, craft, and focus | Karri Saarinen (co-founder, designer, CEO) · Karri Saarinen

Nilan Peiris00:00:00

“Some people focus on conversion rate, like, 'I'm going to make this really, really slick.' And that's cool. You get a bit more growth. But to get to recommendation, you're going to blow your user socks off. You have to give them an experience they didn't know was previously possible.”

How to drive word of mouth | Nilan Peiris (CPO of Wise) · Nilan Peiris

Meltem Kuran Berkowitz00:00:00

“You can't run a successful paid ads program if you have a website that's loading in four plus seconds. So really going back to the basics and starting from a good experience at the core and then expanding step-by-step from there.”

An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth) · Meltem Kuran

Adam Fishman00:00:00

“Onboarding is the only part of your product experience that a hundred percent of people are ever going to touch. Good luck getting a hundred percent feature adoption of anything else in your product, right?”

How to build a high-performing growth team | Adam Fishman (Patreon, Lyft, Imperfect Foods) · Adam Fishman

Cutting Room Floor

Guest insights on this topic that Lenny hasn't (yet) written about in his newsletters. Potential material for future posts.

Karri SaarinenUnsynthesized

“Today it's almost a very basic thing now. Pretty much from the very beginning, you need pretty high level design for people to even pay attention or consider you seriously.”

Inside Linear: Building with taste, craft, and focus | Karri Saarinen (co-founder, designer, CEO) · Karri Saarinen